When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being tossed out by google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Examples will be great for explanation. In the very beginning, I didn’t know better, I needed to rank the keyword, master link assembly, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, baby stroller , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, such as trailer winch, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, for example winch bars, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, no one should miss this tool out.