Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started promote the keyword, cargo net, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, sue havens toy , in the beginning I just post to it casually, lately I added nice stuff left and right, the result? I got nice ranking for a few realy nice keywords now. As we can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, something like ratchet tie down, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, now all we need to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, take Ratchet Buckle Chain End as an example, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.