Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in plain English, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, lift sling, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, sherri hill dresses , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. Now you can see, article marketing with great content is the way to go. Now imagine you have your own blog network, something like garden gloves, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, like this winch tie downs , nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.