Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Let’s check out a few examples. It was quite some time ago, I started with this keyword, conspicuity tape, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we put the link in relevant context, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, best smartphone , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, much to my surprise that the site actually ranks for quite a few keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance tie out cables, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, be it your business or search rankings, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, let’s look at this one, ATV winch , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.