Old Way of Link Building is Dead, Long Live Blog Marketing

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Posted on 24th April 2012 by admin in General

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Beginning early this year, google made some changes to their search ranking,   in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

What is old way of link building any way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.  

Examples will be great for explanation. It was quite some time ago, I started with this keyword, Wheel Tie Down, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while,   the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, baby strollers , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As we can see, article marketing with great content is the way to go. If you can build a group of your own blogs, something like Roadside Emergency Kit, then you will have a powerful weapon in your SEO arsenal.

Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, say this one, E Track Strap, good writing, interesting content, indexed and cached, this article serves it’s purpose well.

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s simple and elegant, if you don’t use this tool it’s just too bad.

Put Your Links in Your Articles: Give Your Links Meanings

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Posted on 14th March 2012 by admin in General

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Google made big changes to the ways their search results rank,   the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being thrown away by google.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, the only updates on those websites are the new links, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too. 

Examples will be great for explanation. It was quite some time ago, I needed to rank the keyword, Reflective Tapes, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? Actually this is all about content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As we can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, such as Car Dolly, then it will be easier to do article marketing.

Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, be it your business or search rankings, now all we have to do is to give our love for creating and sharing quality content and not to worry about the search results every day. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, let’s look at this one, Wheel Tie Down , good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.

Do The Right Thing to Boost Your Search Rank

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Posted on 5th February 2012 by admin in General

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  Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.  

Examples will be great for explanation. It was quite some time ago, I started with this keyword, Roadside Emergency Kit, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, kaiya eve , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. Now you can see, article marketing with great content is the way to go. Say you’re building your own bogging network, such as Wheel Strap, then you will have a powerful weapon in your SEO arsenal.

Bottom line is that you should create great content, share the content with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, let’s look at this one, Wheel Tie Down , quality content, nice presentation, indexed by google, this article serves it’s purpose well.

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.